Sónar festival has always been characterized by a constant search for new talent and a firm commitment to new technologies applied to music. This year is not an exception as the Sónar team has teamed up with DJ Monitor, a company with its roots firmly embedded in electronic music, which provides music identification services at events using audiofingerprinting technologies.
DJ Monitor has provided playlists of the music played during the Sonár Festival 2012, to both Sonár and SGAE, which enables a fair remuneration to the songwriters based on a pay per play.
Ventura Barba, Sónar’s CEO, is pleased with these initiatives increasing the value added of the world’s leading festival of advanced music promotion and new media art.